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Peer reviewedJohnson, J. David – Communication Monographs, 1983
Examines why people choose a particular medium, by testing a causal model of magazine exposure and appraisal with readership surveys of two magazines distributed by the U.S. Information Agency in India. Found that utility had the strongest relationship with both exposure and appraisal, while communication potential had a negative relationship. (PD)
Descriptors: Foreign Countries, Mass Media, Media Research, Models
Download full textShah, Hemant – 1988
Focusing on three leading Indian newspapers published in New Delhi--"The Economic Times,""The Hindustan Times," and "Nav Bharat Times," a study examined the roles that journalists working for these newspapers assume, or want to assume, and how that may be related to development news production by their newspapers. A…
Descriptors: Developing Nations, Factor Analysis, Foreign Countries, Mass Media Role
Peer reviewedReddi, Usha Vyasulu – Communication Research: An International Quarterly, 1985
Discusses youth culture and the role of mass media in transmitting popular culture. Reports a survey of Indian college students that shows (1) radio is the most popular music medium and (2) popular music derived from Indian films is preferred to Western music. (PD)
Descriptors: Adolescents, College Students, Cultural Context, Developing Nations
Duke, Benjamin C., Ed. – Office of Education, US Department of Health, Education, and Welfare, 1963
The primary purpose of this project was to compile, translate, and publish educational media research material from the major Asian countries and to make that information available in the United States. Educational media research and experimentation is interpreted to include experimental programming, testing, evaluation, and use of all the newer…
Descriptors: Foreign Countries, Educational History, Surveys, International Education
