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Direct linkAhmad, Syed Zamberi – Assessment & Evaluation in Higher Education, 2015
The aim of this research is to present the determinants of students' perceptions of quality and experience of study at international branch campuses in Malaysia, a country that is set to become an academic hub in Asia. This study used a multi-method approach for data collection. The respondents comprised 245 students (both undergraduate and…
Descriptors: Educational Quality, Student Attitudes, Reputation, Academic Advising
Download full textBano, Zakia; Shakir, Aleem – Journal of Education and Practice, 2015
The university prospectus is supposed to be a forceful and pioneering text in promoting and marketing higher education. The present research will deal with the disparities in the frequencies of first and second person pronouns in online prospectuses in cross-cultural linguistics from marketing point of view. The research question is to which…
Descriptors: Cross Cultural Studies, Student Recruitment, Higher Education, Institutional Advancement
