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Download full textMahajan, Prashant; Golahit, Suresh – Online Submission, 2019
Purpose: The purpose of this paper is to examine the relationships of service marketing mix (SMM) as service input and service output in terms of students' performance, satisfaction and referral act in context to higher and technical education (HTE) through the application of structural equation modeling. Design/methodology/approach: A…
Descriptors: Correlation, Marketing, Student Attitudes, Academic Achievement
