Higher education institutions (HEIs) have focused on branding to facilitate meaningful and productive conversations about their brand values with potential students, given the competitive global expansion environment in which HEIs operate. This study empirically explores the association between brand performance and relationship quality of HEM.…

The advent of information and communications technology has changed the way people and organisations function, communicate, transact, recruit, market business and services. To keep pace with the ever-changing business and marketing trends, organisations have integrated information, tools of communication & the boom of internet technology into…

Social media networks have evolved as a large repository of short documents and gives the greater challenges to effectively retrieve the content out of it. Many factors were involved in this process such as restricted length of a content, informal use of language (i.e., slangs, abbreviations, styles, etc.) and low contextualization of the user…