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Mathur, J. C. – Indian Journal of Adult Education, 1978
An Indian adult educator discusses the value of "pleasure-oriented" audiovisual adult education, the use of both commercial and subsidized films, television, and radio for their educational potential. He notes several production needs and techniques. (MF)
Descriptors: Adult Education, Audiovisual Aids, Educational Methods, Films
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Reddi, Usha Vyasulu – Communication Research: An International Quarterly, 1985
Discusses youth culture and the role of mass media in transmitting popular culture. Reports a survey of Indian college students that shows (1) radio is the most popular music medium and (2) popular music derived from Indian films is preferred to Western music. (PD)
Descriptors: Adolescents, College Students, Cultural Context, Developing Nations