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Direct linkKharouf, Husni; Sekhon, Harjit; Roy, Sanjit Kumar – Studies in Higher Education, 2015
Despite the strong theoretical foundation for the role of trustworthiness in building buyer-seller relationships, a lack of empirical evidence exists to validate the importance of trustworthiness in the Higher Education (HE) sector. Our research examines the drivers of trustworthiness across two distinct cultures--the UK and India, providing a…
Descriptors: Foreign Countries, Higher Education, Comparative Education, Trust (Psychology)
