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Download full textKumar, Vikram; Raman, Ramakrishnan; Meenakshi, R. – International Journal of Higher Education, 2021
Advertising has always played an important role in creating visibility for educational institutions. In today's time, digital marketing is the sought-after mode as there has been a significant shift from offline to online advertising. With the evolving times, flexibility and convenience take significant importance and it is critical for…
Descriptors: Advertising, Marketing, Business Schools, Internet
Agarwal, Parul Dharmani; Kiran, Ravi; Verma, Anil Kumar – Eurasian Journal of Educational Research, 2012
Problem Statement: The current higher learning institutions in developed countries have adapted to their changing role in a knowledge-based society It is time for developing countries like India to focus on Knowledge Management thus, the current study presents research undertaken in understanding the implication of Knowledge Management in the…
Descriptors: Technical Education, Higher Education, Foreign Countries, Developing Nations
