Purpose: Prospective students and other stakeholders in the education system use global and national rankings as a measure of the quality of education offered by different higher educational institutions. The ranking of an Institution is seen as a measure of reputation and has a significant role in attracting students. But are students happy in…

The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…

Higher education is the refinement of teaching--learning and research acumen. It is the epitome of a learning system before entering the job market or venturing into new start-ups. Various studies indicate that the growth of an economy is positively associated with development in the higher education ecosystem. The state-run institutions have…

A key policy challenge in establishing new universities is the potential risk of lower academic standards and mission drift, which can affect policy effectiveness and outcomes. While regulation and funding tend to be preferred policy instruments for securing control of higher education expansion and achieving policy objectives, this article…

Global university rankings (GURs) have garnered increasing media attention since their inception. Yet to date, a concerted attempt to offer an affect lens -- emotions, responses, reactions and feelings that are relational and transpersonal -- underlying the mediatisation of GURs remains absent. Drawing on affect theories, we analysed the Indian…

Several non-traditional higher education destination countries have increased their efforts to attract international students. In this research, we examine the perceptions of international students enrolled in Indian universities and explore the aspects to observe for India to become a favoured study-abroad destination. Adopting a sequential…

Higher education institutions (HEIs) have focused on branding to facilitate meaningful and productive conversations about their brand values with potential students, given the competitive global expansion environment in which HEIs operate. This study empirically explores the association between brand performance and relationship quality of HEM.…

Purpose: The objective of the research is to evaluate the experiential branding practices of a higher education institution (HEI) in India against student perceptions. Design/methodology/approach: Using a mixed-method approach for data collection, a range of relevant attributes of the experiential brand identity of the HEI was constructed. A…

This article explores the link between modes of funding, governance and performance in higher education with the help of a case study involving three engineering colleges in West Bengal, India. It examines the major factors driving performances in the selected higher education institutions. It explains how the ability to adopt and implement…

Science and Engineering education are jewels of higher education. In India, among the pioneers of premium technical institutes, the Indian Institutes of Technology (IITs) are structurally designed to deliver global knowledge capital with a state-of-the-art curriculum and rigorous standards. Their capability to positively impact the global scale is…

The Higher Education System in India is the world's third largest in terms of students, which is just next to China and the United States. Quality teaching, learning and research is the primary issue in Higher Education System. The Ranking and Accreditation process, both are considered as assessment tools, for quality assessment of Higher…

South Asian economies has witnessed very slow growth over the years and the gap has widened manifold between other nations of Asia particularly East Asian nations and South Asian nations. This paper examines co-integration between the economic growth and reach of higher education in South Asian nations explaining this disparity. The research…

Advertising has always played an important role in creating visibility for educational institutions. In today's time, digital marketing is the sought-after mode as there has been a significant shift from offline to online advertising. With the evolving times, flexibility and convenience take significant importance and it is critical for…

Methodological nationalism (MN) pervades higher education scholarship and practice, particularly in the arena of globalisation of higher education (HE) (Shahjahan and Kezar 2013). MN refers to the assumption that national boundaries define the natural category or unit of analysis for society. Drawing on affect theories, this conceptual article…

"Cultural Impact on Conflict Management in Higher Education" shares information regarding conflict management and resolution in higher education from a global perspective. In this book, the authors introduce many conflict resolution methods from different regions in the world. The book shares a conflict resolution model which may direct…