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Muth, Sebastian; Suryanarayan, Neelakshi – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2020
This paper aims to demonstrate the implications of health mobility on language practices in the medical tourism industry in India and on the ways, language workers become entrepreneurs. Drawing from ethnographic fieldwork that traces the trajectories of three former students of Russian, we highlight their future aspirations as language learners…
Descriptors: Tourism, Health Services, Language Usage, Entrepreneurship
Bhatia, Tej K.; Ritchie, William C. – International Journal of Bilingual Education and Bilingualism, 2016
This paper examines emerging forms of multilingualism and multiliteracy in rural India (where the term "literacy" is used broadly here to include digital media literacy and marketing literacy as well as literacy in the traditional sense of the knowledge of a writing system). Here forces of globalization and digital communication have…
Descriptors: Foreign Countries, Rural Areas, Multilingualism, Multiple Literacies
Shastry, Gauri Kartini – Journal of Human Resources, 2012
Recent studies suggest that globalization increases inequality, by increasing skilled wage premiums in developing countries. This effect may be mitigated, however, if human capital responds to global opportunities. I study how the impact of globalization varies across Indian districts with different costs of learning English. Linguistic diversity…
Descriptors: Information Technology, Linguistics, Foreign Countries, English
Sonntag, Selma K. – Language Policy, 2009
Linguistic imperialism, linguistic hegemony and linguistic cosmopolitanism are broad and contrasting conceptualizations of linguistic globalization that are frequently, if implicitly, invoked in the literature, both academic and non-academic, on language practices and perceptions in the call center industry. I begin with outlining each of these…
Descriptors: Social Science Research, Industry, Global Approach, Foreign Countries
Morgan, Brian; Ramanathan, Vaidehi – Language Policy, 2009
This paper offers a dialogic discussion about several issues concerning call centers, including globalizing surges, modernity tropes and educational practices. Based on a critical discourse analysis of a document offering to train west-based entrepreneurs to assume managerial positions in call centers in India, the paper explores ways in which…
Descriptors: Social Class, Language Variation, Discourse Analysis, Educational Practices