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Direct linkKhusboo Srivastava; Somesh Dhamija – Journal of Applied Research in Higher Education, 2024
Purpose: This study attempts to elucidate the role of key influencers impacting the student decision-making process of enrollment for higher education in India from the lenses of Stephen Covey's theory on circles of life. Design/methodology/approach: A sample of 556 students of Delhi NCR, India was selected based on a multi-staged sampling method.…
Descriptors: Educational Theories, Decision Making, College Choice, Enrollment
Download full textMahajan, Prashant T.; Golahit, Suresh B. – Online Submission, 2017
Purpose: Modern history has shown that only those countries, which could acquire capability to develop and apply science and technology, have found great success to grow their wealth and improve living conditions of their population. Technical education in India contributes a major share to the overall education system and plays a vital role in…
Descriptors: Foreign Countries, Marketing, Holistic Approach, Enrollment
