Using 74 adult farmers in four matched groups in Central India, this study examined the impact of group radio listening, discussion, decision, commitment, and consensus on the effectiveness of Indian radio forums. Effectiveness was measured in terms of changes in knowledge, belief, attitudes, and intention to adopt an innovation. Subjects were…

This study focused on whether radio increases the awareness level of the rural population in India, whether increases in awareness vary by the type of subject matter broadcast, and what the characteristics are (including media habits and community awareness) of the rural radio listeners. Ten villages in Hassan District, Mysore State, were…