A study undertaken in India on the diffusion of innovations compared 108 villages on factors which affect adoption of agricultural innovations, and then made comparisons of the adoption behavior of 680 Indian farmers. The third phase of the project compared the effectiveness of radio farm forums and adult literacy classes for communicating…

A part of a larger study on "Diffusion of Innovations in Rural Societies" conducted in Brazil, Nigeria, and India during 1966-1968, this particular study is based on opinion leadership provided by 680 farmers in 8 Indian villages. In these villages, opinion leaders comprise the primary source of basic information and play a very…

Modernization is a process of change in the way of life of a person in which he uses available resources and learned techniques to achieve material happiness. Data collected in 1967 and 1972 in the rural communities of India reveal certain characteristics that distinguish the modern person: a keen awareness of his own modernity, highly motivated…

This monograph, relating to events that happened during 1966-68, is a case study of a voluntary, educational, and intercultural organization that had been service oriented for almost 15 years. The organization had been organizing literacy classes, opening rural libraries, providing health extension, and conducting a small program of publication…