Investigates the effects of India's first long-running television soap opera that was designed to promote women's status in Indian society. Finds that exposure to the program was positively associated with viewers' involvement with the characters in the program and with viewer's television dependency, but did not make viewers more aware of women's…

Describes the role of research and evaluation in the growth, evolution, and impact of developmental television in India. Eleven references are listed. (Author/LLS)

This document presents the history of television research in India and reviews related studies conducted during three different time-spans. Part one discusses research done prior to 1975, which concentrated primarily on the evaluation of the effectiveness of television as a medium of instruction both in elementary and secondary schools and for…

This document summarizes projects and and research activities for the year 1975-1976 in five areas: (1) international communication, (2) health communication; (3) communication technology and public policy; (4) communication and media; and (5) information needs and uses. Specific activities discussed pertain to educational development and…

This study was conducted to determine how women in the Indian State of Tamil Nadu--where both regional and national network television are available for viewing--perceive the role of television in helping the cause of women. A television content analysis was done for two subsequent weeks, focusing on the portrayal of women in the programs, and the…