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Varvantakis, Christos; Nolas, Sevasti-Melissa – International Journal of Social Research Methodology, 2019
In this paper, we argue for a view of analysis as an embodied practice and review others' testimonies of carrying out multimodal ethnography. This review suggests that metaphors are key for communicating what happens to "us" in the course of the research and our subsequent sense-making practices. We identify four metaphors for…
Descriptors: Ethnography, Figurative Language, Data Collection, Data Analysis