To do research that really makes a difference--the authors of this book argue--social scientists need questions and methods that reflect the complexity of the world. Bringing together a consortium of voices across a variety of fields, "Methods that Matter" offers compelling and successful examples of mixed methods research that do just…

Discusses the significance of rural realities and values in intended effective communication exercises as well as problems in conducting research at the village level. Highlights results of surveys of the impact of the Satellite Instructional Television Experiment (SITE) programs on two Indian villages. (JMF)

Readings on language and literacy within their social context include: "The Problem of Meaning in Primitive Languages" (Bronislaw Malinowski); "Toward Ethnographies of Communication" (Dell Hymes); "Language as Social Semiotic" (M. A. K. Halliday); "Language and Ideology" (V. N. Volosinov); "Family…