Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…

Graduate business programs set admission goals, develop marketing plans, and try to enhance their yield to meet enrollment objectives each year. The mba.com Prospective Students Survey that the Graduate Management Admission Council conducts yearly aims to provide relevant, timely, and actionable information about the prospective candidate pipeline…