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| Advertising | 1 |
| Communication Research | 1 |
| Cross Cultural Studies | 1 |
| Cultural Differences | 1 |
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| Values | 1 |
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| New Jersey Journal of… | 1 |
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| Ahmed, Niaz | 1 |
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| Journal Articles | 1 |
| Reports - Research | 1 |
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| India | 1 |
| United States | 1 |
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Peer reviewedAhmed, Niaz – New Jersey Journal of Communication, 2001
Contributes to the debate on standardized versus specialized approaches to international advertising. Compares print advertising from the United States and India and examines how cultural values are manifest in advertising. Finds significant differences in the way these two countries produced advertising messages and that different cultural values…
Descriptors: Advertising, Communication Research, Cross Cultural Studies, Cultural Differences
