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Direct linkShrivastava, Archana – Journal of Teaching in International Business, 2020
This study investigated the impact of a student-centric, output-oriented methodology based on the principles of connectivism for knowledge creation in cross-cultural studies. The task involved selection of native commercial advertisements in which students were expected to work in virtual teams and find cultural differences in their interpretation…
Descriptors: Advertising, Cross Cultural Studies, Business Administration Education, Cultural Differences
Only If It's Good: Teaching a Demand Reduction Campaign and a Bibliography on Women and Advertising.
Peer reviewedYamasaki, Joan Marie – Feminist Teacher, 1993
Identifies cigarette advertising as an example of marketing harmful products to intended consumers using harmful images. Describes a classroom project in which students learn how to create, increase, and maintain demand. Includes a chart with student-designed "demarketing" campaigns and a bibliography on women and advertising. (CFR)
Descriptors: Advertising, Annotated Bibliographies, Business Education, Class Activities
