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Reddi, Usha Vyasulu – Communication Research: An International Quarterly, 1985
Discusses youth culture and the role of mass media in transmitting popular culture. Reports a survey of Indian college students that shows (1) radio is the most popular music medium and (2) popular music derived from Indian films is preferred to Western music. (PD)
Descriptors: Adolescents, College Students, Cultural Context, Developing Nations