Descriptor
Adolescents | 1 |
College Students | 1 |
Cultural Context | 1 |
Developing Nations | 1 |
Films | 1 |
Listening | 1 |
Mass Media | 1 |
Media Research | 1 |
Music | 1 |
Popular Culture | 1 |
Radio | 1 |
More ▼ |
Source
Communication Research: An… | 1 |
Author
Reddi, Usha Vyasulu | 1 |
Publication Type
Journal Articles | 1 |
Reports - Research | 1 |
Education Level
Audience
Location
India | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating

Reddi, Usha Vyasulu – Communication Research: An International Quarterly, 1985
Discusses youth culture and the role of mass media in transmitting popular culture. Reports a survey of Indian college students that shows (1) radio is the most popular music medium and (2) popular music derived from Indian films is preferred to Western music. (PD)
Descriptors: Adolescents, College Students, Cultural Context, Developing Nations