This study investigates the consumer socialization practices of parents in single versus multi-child and nuclear versus extended families in an emerging market. Previous consumer socialization research has focused primarily on western cultures. We examine parenting in a developing market and suggest that single-child families are more nurturant…

This study explores perspectives of adolescents and emerging adults on having conversations around death and dying, if there is a value in discussing death early in life, and to explore the views on likelihood of introducing death education in Indian curriculum. Using constructivist grounded theory of qualitative research, the study inquired the…

Culture plays an integral role in English language teaching (ELT) and is a necessary component of ELT textbooks. This study explores the issue of cultural representation in the reading components of ELT textbooks in India, which has received little attention in ELT research world-wide. By incorporating 10 ELT textbooks from four states, one…

We study household and context determinants of school dropout using data for 130,000 children in 363 regions of 30 developing countries using multi-level discrete-time event-history analysis. Most (72%) of the variation in school dropout is due to household-level factors, with socioeconomic resources (parental education, father's occupation, and…