Publication Date
| In 2025 | 0 |
| Since 2024 | 1 |
| Since 2021 (last 5 years) | 1 |
| Since 2016 (last 10 years) | 1 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Attitudes | 1 |
| Colleges | 1 |
| Communication Strategies | 1 |
| Cross Cultural Studies | 1 |
| Developed Nations | 1 |
| Developing Nations | 1 |
| Economic Climate | 1 |
| Foreign Countries | 1 |
| Geographic Regions | 1 |
| Learner Engagement | 1 |
| Marketing | 1 |
| More ▼ | |
Source
| Journal of Marketing for… | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
| India | 1 |
| Nigeria | 1 |
| United Arab Emirates | 1 |
| United Kingdom | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkVarsha Jain; Emmanuel Mogaji; Himani Sharma; Anantha S. Babbili – Journal of Marketing for Higher Education, 2024
This study discusses a robust narrative of the relationship between higher education and the stakeholders in the digital era. It proposes an integrated higher education marketing framework using the Cue-Utilization approach with perceived situational appropriateness as the frame of reference. A multi-stakeholder perspective is explored using…
Descriptors: Stakeholders, Attitudes, Colleges, Student Recruitment
