Purpose: The purpose of this paper is to explore an employability enhancement initiative, the Additional Skills Acquisition Programme (ASAP) project in the state of Kerala, India, as a case for the inclusive development of employability in college and university students. Design/methodology/approach: ASAP is applied as a case study to examine the…

The objectives of this paper were to explore the existing status of agricultural higher education in India, application of marketing concepts in similar institutions and to find the most appropriate marketing concept to make agricultural higher education more competitive. Extensive searches of relevant agricultural education, business management…

This article argues for a third transformation in marketing pedagogy, one made necessary by the emergence of subsistence consumers as a high-growth market segment. Continued double-digit growth in buying power and consumption among the world's poor appear certain, provided that the subsistence merchants serving such markets are effective. Ensuring…

This paper reports the findings from an investigation into the distance learning support systems of a UK University's overseas MBA programme. This programme is provided to several countries around the world in alliance with the overseas' local higher educational institutions (HEIs), and is delivered primarily via online courses, but also with…

The effects of gender and culture on MBA students' self-reported cheating behavior were examined. Data collected from MBA students from the U.S. and India suggest U.S. males are more likely to cheat than U.S. females, with Indian males and females reporting similar cheating behaviors. The results also reveal key differences in cheating behavior…

Courses in English for special purposes, particularly in business, should be extended to native speakers of English. Problems of intercultural communication occur not only when people operate across linguistic boundaries but also when those people share a common language, particularly as new non-native varieties of English are becoming more…