Describes services aimed at agricultural information dissemination in India, which are based on a network of extension services provided through the cooperative efforts of agricultural universities, research institutes, state and federal government agencies, voluntary organizations, and commercial agencies. (CLB)

Several of the new agricultural universities in India have identified a special need to improve their communication capabilities through the better use of the mass media and other channels to narrow the communication gap between agricultural scientists, educators, and farmers. This paper discusses the basic concept, goals, administration,…