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Shastri, Jigisha; Mohite, Prerana – International Journal of Early Years Education, 1997
Classified primary students in India into light, moderate, and heavy television viewers (controlling for socioeconomic status) and assessed them for either academic performance or cognitive skills, using various instruments. Found no significant differences among groups, but light viewers performed significantly better on oral reading; results may…
Descriptors: Academic Achievement, Children, Cognitive Ability, Foreign Countries

Brown, William J.; Cody, Michael J. – Human Communication Research, 1991
Investigates the effects of India's first long-running television soap opera that was designed to promote women's status in Indian society. Finds that exposure to the program was positively associated with viewers' involvement with the characters in the program and with viewer's television dependency, but did not make viewers more aware of women's…
Descriptors: Developing Nations, Females, Foreign Countries, Higher Education
Karnik, Kiran – Educational Broadcasting International, 1981
Describes the role of research and evaluation in the growth, evolution, and impact of developmental television in India. Eleven references are listed. (Author/LLS)
Descriptors: Communications Satellites, Developing Nations, Educational Television, Elementary Secondary Education

Saibaba, A.; And Others – Educational Media International, 1993
Describes a study of urban television viewers in India that examined television as an educational medium for promoting health and nutrition information. Data are reported on audience characteristics, viewing patterns and times, special audience programs, health and nutrition programs, format preferences, and audience reaction. (EAM)
Descriptors: Audience Analysis, Audience Response, Educational Television, Foreign Countries