This article argues for a third transformation in marketing pedagogy, one made necessary by the emergence of subsistence consumers as a high-growth market segment. Continued double-digit growth in buying power and consumption among the world's poor appear certain, provided that the subsistence merchants serving such markets are effective. Ensuring…

Rajapalyam village is located in the Tuticorin district along the biodiversity rich Gulf of Mannar coast in southeastern India. The people of this village are economically backward and most of the men are engaged in fishing. The fisherwomen of this village are less literate than the men, or illiterate. Adult education has been introduced to the…

Literacy has been a priority for the leaders of India since before Independence. Since the independence of the country in 1947, eradication of illiteracy has been a major concern of the national Government. The nation's constitution includes specific articles and amendments to guarantee the advancement of education. During the country's first Five…

The study of the Functional Literacy Program in India encountered problems of opposition to evaluation, inappropriate respondents, and difficulties in contacting participants, which point to changes that should be made in the evaluation methods. (SK)

Describes a functional education program, financed by UNICEF and developed in India, which offers meaningful solutions to the daily life problems of students in third world nations. Presents learning activities related to self-employment which include functional literacy skill development as a byproduct. (NEC)

Presents a case study of a program to improve functional literacy among adult Indian villagers. In attempting to fit the program to local conditions, organizers encountered problems of curriculum design, enrollment fluctuation, teacher training and effectiveness, role conflicts, and in the placement of education centers. (AM)

Explores the place of education in Indian society and recent outreach programs in preliteracy and adult literacy. Looks at traditions both before and after the formation of the Republic of India, reviews two programs for encouraging literacy, and identifies future challenges for Indian education. (DLH)

Reviews the Farmers' Functional Literacy Programme and various definitions of literacy, and describes a study in four villages of Deoria (India) to investigate the relationship between farmers' literacy status and their adoption of improved agricultural practices. Discusses the indicated trend toward agricultural improvement with rising literacy…

Discusses the linguist's role in an adult education program and the need to define adult functional literacy. Describes communication problems with the many dialects and language variations in a multilingual country like India and explains that the linguist must help the literacy worker to integrate language and literacy with adult education. (MF)