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Varsha Jain; Emmanuel Mogaji; Himani Sharma; Anantha S. Babbili – Journal of Marketing for Higher Education, 2024
This study discusses a robust narrative of the relationship between higher education and the stakeholders in the digital era. It proposes an integrated higher education marketing framework using the Cue-Utilization approach with perceived situational appropriateness as the frame of reference. A multi-stakeholder perspective is explored using…
Descriptors: Stakeholders, Attitudes, Colleges, Student Recruitment
Brown, Mark; Mhichil, Mairéad Nic Giolla; Beirne, Elaine; Mac Lochlainn, Conchúr – Journal of Learning for Development, 2021
This article offers a global overview of the burgeoning field of micro-credentials and their relationship to lifelong learning, employability and new models of digital education. Although there is no globally accepted definition of micro-credentials, the term indicates smaller units of study, which are usually shorter than traditional forms of…
Descriptors: Credentials, Lifelong Learning, Employment Potential, Models
Cameron, Laurie; Moses, Kurt D.; Gillies, John – EQUIP2, 2006
Decentralization and an increased emphasis on community and parent participation represent significant education reform trends over the past decade. These reforms take place in the context of increased emphasis within Education for All (EFA) on improving education quality and outcomes and on strengthening accountability for results. They require…
Descriptors: Educational Change, Accountability, Management Information Systems, Stakeholders