Publication Date
| In 2025 | 0 |
| Since 2024 | 1 |
| Since 2021 (last 5 years) | 1 |
| Since 2016 (last 10 years) | 1 |
| Since 2006 (last 20 years) | 1 |
Descriptor
Source
| Journal of Marketing for… | 1 |
Author
| Anantha S. Babbili | 1 |
| Emmanuel Mogaji | 1 |
| Himani Sharma | 1 |
| Kitao, S. Kathleen | 1 |
| Roberts, Linda P. | 1 |
| Varsha Jain | 1 |
Publication Type
| Information Analyses | 1 |
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
| India | 2 |
| Nigeria | 2 |
| Philippines | 1 |
| United Arab Emirates | 1 |
| United Kingdom | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkVarsha Jain; Emmanuel Mogaji; Himani Sharma; Anantha S. Babbili – Journal of Marketing for Higher Education, 2024
This study discusses a robust narrative of the relationship between higher education and the stakeholders in the digital era. It proposes an integrated higher education marketing framework using the Cue-Utilization approach with perceived situational appropriateness as the frame of reference. A multi-stakeholder perspective is explored using…
Descriptors: Stakeholders, Attitudes, Colleges, Student Recruitment
Download full textRoberts, Linda P.; Kitao, S. Kathleen – 1987
Three diverse case studies in which developing nations (the Philippines, India, and Nigeria) have chosen English as the language of instruction for the purpose of enhancing national development are described. In each case, the linguistic situation presents serious conflicts between the forces of nationalism and modernization. The Philippines…
Descriptors: Case Studies, Cost Effectiveness, Cultural Context, Cultural Differences
