The Visual Communication section of the Proceedings contains the following 12 papers: "The Limits of Copyright Protection for the Use of Visual Works in Motion Pictures, Print Media, and Pop Art in the 1990s" (Andy Bechtel and Arati Korwar); "Afterthoughts on the Representational Strategies of the FSA Documentary" (Edgar…

A study was conducted to determine whether the "New York Times" news coverage given India between 1973 and 1980 was consistent with trends in United States foreign policy toward India during those years. The period under study was characterized by four alternating periods of tense and relaxed relations between India and the United…

This study examined one specific problem connected with the ownership and content of the Indian press: Is there any significant difference between independent newspapers and conglomerate-controlled newspapers in the quantities of developmental, governmental, and political news they present? The period of study was 1973, during which four daily…

Explores the contemporary relationship of India's cultural media and mass media, primarily through a content analysis of a sample of popular Indian newspapers and magazines. (GW)

Examines why people choose a particular medium, by testing a causal model of magazine exposure and appraisal with readership surveys of two magazines distributed by the U.S. Information Agency in India. Found that utility had the strongest relationship with both exposure and appraisal, while communication potential had a negative relationship. (PD)

Focusing on three leading Indian newspapers published in New Delhi--"The Economic Times,""The Hindustan Times," and "Nav Bharat Times," a study examined the roles that journalists working for these newspapers assume, or want to assume, and how that may be related to development news production by their newspapers. A…

Reports results of a study of three daily newspapers in India, which was designed to determine who sets news and editorial policy in Indian newspapers and what the social processes are by which staff members come to perceive and conform to the policy. (GT)

A study invoked the uses and gratifications framework to look at a computerized bulletin board used largely by Indian students. Computer printouts of the first 15 messages entered into the bulletin board for each of 7 consecutive days (for a total of 105 messages) were classified by a human coder into categories of surveillance, diversionary,…

The International Communication section of the proceedings contains the following nine papers: "Mobile Satellite Communications--From Obscurity to Overkill" (Patricia T. Whalen); "Does Television Cultivate the Image of America in Japan?" (Shinichi Saito); "Linking International News to U.S. Interests: A Content…

Before launching any publications, a newly formed publishing company in New Delhi, India, surveyed its potential readership to develop a demographic overview of the community, to determine patterns and preferences of magazine use, and to develop a profile of perceived and real readership needs. A questionnaire eliciting such information was given…

An examination of the changes in press laws after India gained its independence in 1947 shows how a free press is shaped mostly by the structure and evolution of the democratic society that it is intended to serve. The most salient features that have characterized the Indian press, from the early nineteenth century to the present day, are…

Discusses youth culture and the role of mass media in transmitting popular culture. Reports a survey of Indian college students that shows (1) radio is the most popular music medium and (2) popular music derived from Indian films is preferred to Western music. (PD)

Explores processes of social change initiated by an entertainment-education radio soap opera by studying its effects in an observational case study in one rural village in India. Investigates the paradoxes, contradictions, and audience members' struggles in the process of media-stimulated change, a process involving parasocial interaction, peer…

Examining the factors that influence the distribution of technologies in developing countries should provide new possibilities for organizations engaged in international communication and audience research to understand, and respond, to potential audiences. Five critical elements influence the distribution of media technologies in developing…

This document summarizes projects and and research activities for the year 1975-1976 in five areas: (1) international communication, (2) health communication; (3) communication technology and public policy; (4) communication and media; and (5) information needs and uses. Specific activities discussed pertain to educational development and…