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Television for the Promotion of Health and Nutrition Information--A Study of Indian Urban Viewers.
Peer reviewed Peer reviewed
Saibaba, A.; And Others – Educational Media International, 1993
Describes a study of urban television viewers in India that examined television as an educational medium for promoting health and nutrition information. Data are reported on audience characteristics, viewing patterns and times, special audience programs, health and nutrition programs, format preferences, and audience reaction. (EAM)
Descriptors: Audience Analysis, Audience Response, Educational Television, Foreign Countries