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Jain, Navin Chand – 1969
Using 74 adult farmers in four matched groups in Central India, this study examined the impact of group radio listening, discussion, decision, commitment, and consensus on the effectiveness of Indian radio forums. Effectiveness was measured in terms of changes in knowledge, belief, attitudes, and intention to adopt an innovation. Subjects were…
Descriptors: Analysis of Variance, Attitude Change, Behavior Change, Decision Making
