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Peer reviewedEapen, K. E. – Journal of Communication, 1979
Discusses the significance of rural realities and values in intended effective communication exercises as well as problems in conducting research at the village level. Highlights results of surveys of the impact of the Satellite Instructional Television Experiment (SITE) programs on two Indian villages. (JMF)
Descriptors: Audiences, Communications Satellites, Cultural Context, Cultural Influences
