Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 1 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Competition | 1 |
| Correlation | 1 |
| Cross Cultural Studies | 1 |
| Decision Making | 1 |
| Educational Quality | 1 |
| Foreign Countries | 1 |
| Institutional Advancement | 1 |
| Institutional Characteristics | 1 |
| Marketing | 1 |
| Reputation | 1 |
| Role | 1 |
| More ▼ | |
Source
| International Journal of… | 1 |
Author
| Bennett, Andrea | 1 |
| Panda, Swati | 1 |
| Pandey, Satyendra C. | 1 |
| Tian, Xiaoguang | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
| India | 1 |
| United States | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkPanda, Swati; Pandey, Satyendra C.; Bennett, Andrea; Tian, Xiaoguang – International Journal of Educational Management, 2019
Purpose: Given the competitive landscape in the higher education setting, it is important that universities adopt strategies that create competitive advantage for them. Universities must leverage their resources efficiently to address this goal. Creating a positive brand image is one such strategy. The purpose of this paper is to conceptualize…
Descriptors: Marketing, Reputation, Institutional Characteristics, Competition
