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Identity Matters: An Exploratory, Mixed Methods Case Study to Examine the Influence of Athlete and Student Identity Salience on the Giving Patterns of Student-Athletes at a Highly Selective Midwestern Private University
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Meyer, Jesse – ProQuest LLC, 2019
This dissertation consists of an interpretive, bounded case study conducted at the University of Chicago, a selective private research institution with a Division III athletics program. At selective institutions, alumni-athletes represent a crucial fundraising source for the athletics department. Research suggests that the level of identity to…
Descriptors: Student Athletes, Selective Admission, Private Colleges, Donors