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Palmer, Tracey – CURRENTS, 2010
Community colleges are enjoying a rare moment in the limelight right now. But part of what is being revealed by that light is just how much scrambling two-year institutions must do to keep up with increasing demands and decreasing budgets. With the recession sending many laid-off workers back to school for job retraining, and with President Barack…
Descriptors: Community Colleges, Fund Raising, Private Financial Support, Educational Finance
Sammis, John; Bailey, Holly – CURRENTS, 2010
For the past couple of decades, customer relationship management has been quietly establishing itself as the way everybody does business. Migrating to the education community only in the past five years or so, it has acquired a more genteel transcription of its acronym: constituent relationship management. However one decodes the letters, CRM is…
Descriptors: Computers, Marketing, Student Recruitment, Alumni