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Toure-Tillery, Maferima; Fishbach, Ayelet – Journal of Experimental Psychology: General, 2012
Achieving goals often requires the completion of sequential actions, such as finishing a series of assignments to pass a class. In the course of pursuing such goals, people can decide how closely to follow their personal standards for each action. We propose that actions at the beginning and end of a sequence appear more diagnostic of the…
Descriptors: Goal Orientation, Standards, Religion, Ethics