Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…

While focus group discussions have become popular across the communication research field, some researchers have pointed out the importance of studying group interactions within focus groups. However, most researchers used a qualitative approach and mostly explored the interaction between participants or between participants and the moderator.…

This study documents what pre-service family and consumer sciences (FCS) teachers learned about diversity through observations in diverse FCS classrooms. Students reported that they experienced a change in their comfort level with diverse settings. Student feedback was used to modify FCS teacher education curriculum in subsequent semesters.

Borg, Mason, and Shapiro in "The Economic Consequences of State Lotteries" (Praeger, 1991) argue that the Florida lottery creates an implicit tax that is inequitable and inefficient. These conclusions are unconvincing. Are lotteries really responsible for 35% reductions in pupil spending in lottery states? Additional work by Borg and…

Study objectives were to: determine the range of retail goods provided by different size urban places in two predominantly different rural states (Illinois and Iowa); investigate the relationship of distance to larger urban places and the impact on retail offerings of small towns; estimate the effects of location (i.e., proximity) and town size on…

The Illinois State Board of Education in cooperation with the Illinois Consumer Education Association produced this lesson plan book as a resource for teachers as they implement the consumer education mandate in secondary schools. Classroom instruction ideas, techniques, and lessons were provided by teachers from Illinois. A committee of consumer…

After a brief comment on consumer education as mandated by the State of Illinois, and the resulting teaching strategies, an inservice program for Chicago teachers is described which focuses on people-to-people communications between school teachers and influential leaders in the areas of business, labor, and government. (SH)

This guide is intended to assist school personnel by clarifying issues, provide directions in basic information, and stimulate practical considerations for the learner in the area of consumer education. Its objectives are to (1) assist school administrators in the implementation of consumer education, and (2) assist secondary teachers in planning…

The Logan County (Illinois) Community Resource Development Council, assisted by sociologists and graduate students from the University of Illinois, designed an attitudinal survey which was administered to a random sample of 700 Logan County adults to ascertain the support of the residents for Council activities and to learn from the residents what…

This learning guide is designed to connect personal, family, and job responsibilities for adults and out-of-school youth in economically depressed areas of the state (including transitional ex-offenders and corrections populations) so that these individuals learn to manage and balance these aspects of their lives in order to prepare for or…

Designed to meet Illinois state law requirements for consumer education to be taught before graduation from high school, this guide outlines the major topics to be included in the mandatory nine weeks of consumer education. Because the law neither stipulates a specific grade level for this material, nor requires its introduction as a separate…

This learning guide is designed to connect personal, family, and job responsibilities for adults and out-of-school youth in economically depressed areas of the state (including transitional ex-offenders and corrections populations) so that these individuals learn to manage and balance these aspects of their lives in order to prepare for or…