Twenty-two 5- and 6-year-old children and their parents in one playschool in Reykjavik participated in this study designed to shed light on children's and parents' views about their early childhood program. Group interviews, children's photographs, children's drawings, and a questionnaire administered as a game were used to elicit children's perspectives and opinions. Findings revealed considerable agreement between parents and their children about playschool as a safe haven for children and about the importance of playschool in education and life-long learning. Both groups reported that playschool emphasised learning rules for behaviour, communication, and play. Of their playschool experiences, children placed highest value on friendships with peers, freedom to choose what to do, and playing. Parents' priorities included having their children learn to interact well with others; show respect, affection, and honesty; and gain self-confidence and positive self-image. Both parents and children viewed playing and outdoor activities as important parts of playschool life.