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Direct linkWong, Phoebe; Lee, Daisy; Ng, Peggy M. L. – International Journal of Educational Management, 2018
Purpose: A fuller understanding of the information search behaviour of prospective students in the digital era is one of the keys to success in university recruitment. The purpose of this paper is to investigate students' university choice factors in relation to the online environment. Design/methodology/approach: In total, 637 samples from 11…
Descriptors: Information Sources, Web Sites, Student Recruitment, Universities
