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Direct linkGuerra, Archimedes David – Journal on Excellence in College Teaching, 2020
This study investigated the relationships between self-regulated learning, academic self-efficacy, participation in flipped classroom activities, and student performance for 36 undergraduate marketing students. Self-efficacy, cognitive strategy use, and self-regulation were measured using items from the Motivated Strategies of Learning…
Descriptors: Independent Study, Self Efficacy, Flipped Classroom, Student Participation
Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy – Journal of Marketing for Higher Education, 2018
The study investigates how in international partnerships the brand credibility of each partner, student-institution identification with each partner, and perceived service quality relate to student satisfaction. A structured survey questionnaire was completed by 528 students taking a co-branded higher education program in Hong Kong or Sri Lanka.…
Descriptors: Foreign Countries, International Cooperation, Marketing, Student Satisfaction
