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Download full textScollon, Ron – 1996
A study analyzed the discourse in a variety of Hong Kong newspapers to assess how an individual takes on the role of reader in relation to the rather complex public discourse of a daily newspaper, particularly in a multicultural, politically charged context. Four categories of newspaper (Hong Kong English, Hong Kong Chinese, non-Hong Kong Chinese,…
Descriptors: Audience Analysis, Cultural Context, Cultural Pluralism, Discourse Analysis
