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Direct linkElsey, Barry; Tse, Rex Chi-Hang – Journal of Workplace Learning, 2007
Purpose: The purpose of this paper is to explain the rationale for designing and implementing an action learning and research process to significantly transform the work behaviour of tradition-bound bakers to embrace leading ideas of a new workplace culture in order to diversify the product range of the moon cake and generally improve the…
Descriptors: Food Processing Occupations, Behavior Change, Traditionalism, Organizational Culture
