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Direct linkXiujuan Xie; Danling Li; Jisun Jung – Higher Education Quarterly, 2024
This study explored Chinese students' motivations for selecting a cross-border university in China's Guangdong-Hong Kong-Macau Greater Bay Area (GBA) and how they perceive their undergraduate experiences. The GBA was developed as an international economic cluster in China. Despite the vitality of the GBA's international education sector, few…
Descriptors: Universities, College Choice, Study Abroad, Undergraduate Students
Oy Lar Kiki, Chan; Lau, Yui-yip; Chan, Victor C. W. – International Journal of Educational Management, 2023
Purpose: This study empirically investigates the influence of students' brand attitudes and perceptions of brand fit on their study intention vis-à-vis international brand alliances and individual brands after alliance. Design/methodology/approach: Structural equation modelling (SEM) was used in data analysis, and a questionnaire was administered…
Descriptors: Reputation, Institutional Characteristics, Institutional Cooperation, Student Attitudes
To, W. M.; Lai, Linda S. L.; Lung, Jane W. Y.; Lai, T. M. – Educational Studies, 2014
The number of students pursuing graduate qualifications has increased, especially in Asian countries and cities, such as China, Macao and Hong Kong. This paper examines the intent to pursue further studies among Chinese students according to the theory of planned behaviour. Based on responses from 321 final-year students in higher education…
Descriptors: Foreign Countries, Graduate Students, Behavior Theories, Graduate Study
