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Direct linkWong, Yi-Lee – Journal of Education, 2023
This paper offers a qualitative analysis of decisions of 64 community-college students in seeking a transfer in Hong Kong. In weighing a number of educational options and then offers, with a similar level of desirability in some cases, in order to achieve their transfers, advantaged-class and disadvantaged-class respondents struggled with…
Descriptors: Foreign Countries, Community College Students, College Transfer Students, Student Attitudes
Oy Lar Kiki, Chan; Lau, Yui-yip; Chan, Victor C. W. – International Journal of Educational Management, 2023
Purpose: This study empirically investigates the influence of students' brand attitudes and perceptions of brand fit on their study intention vis-à-vis international brand alliances and individual brands after alliance. Design/methodology/approach: Structural equation modelling (SEM) was used in data analysis, and a questionnaire was administered…
Descriptors: Reputation, Institutional Characteristics, Institutional Cooperation, Student Attitudes
Lau, Melissa May Yee – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to investigate how the effects of 8Ps of services marketing affect students' selection of self-financing sub-degree programmes in Hong Kong. The factors that affect students' selection of self-financing sub-degree programmes have not been studied in higher education market of Hong Kong. This research is to…
Descriptors: Foreign Countries, Student Recruitment, College Choice, Community Colleges
