This article identifies the views and expectations of Chinese students located in nine cities in China and Hong Kong in regard to the delivery of foreign degree programs within China. This delivery mode is becoming a common form of educational delivery and augments other modes of international activity such as study abroad and distance education.…

This paper explores whether any of the traditional aspects of Chinese culture discussed in the marketing and cross-cultural literature still apply to today's generation of Chinese students in the seemingly westernized location of Hong Kong. It finds that most of the traditional cultural beliefs are still endorsed although Hong Kong students also…