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Direct linkWong, Phoebe; Lee, Daisy; Ng, Peggy M. L. – International Journal of Educational Management, 2018
Purpose: A fuller understanding of the information search behaviour of prospective students in the digital era is one of the keys to success in university recruitment. The purpose of this paper is to investigate students' university choice factors in relation to the online environment. Design/methodology/approach: In total, 637 samples from 11…
Descriptors: Information Sources, Web Sites, Student Recruitment, Universities
Wong, Phoebe; Ng, Peggy M. L.; Mak, Connie K. Y.; Chan, Jason K. Y. – Higher Education: The International Journal of Higher Education Research, 2016
The higher education sector in Hong Kong has restructured substantially from elite to mass higher education since the introduction of education reform by the Hong Kong government in 2000. To stay ahead in this competitive environment in the education sector, management teams of self-financing institutions have to compete for students and identify…
Descriptors: Foreign Countries, Higher Education, College Choice, Financial Support
