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Direct linkde Pillis, Emmeline; Kim, Bryan; Thomas, Chris Allen; Kaulukukui, Guy – Journal of Education for Business, 2015
Students attending a Native Hawaiian-serving institution read statements from two hypothetical job candidates. The passages had equivalent meaning, but one incorporated Hawaiian leadership values (HLV) without identifying them as such. Participants judged the HLV candidate to have lower credibility, rationality, and effectiveness, and preferred…
Descriptors: Business Communication, Student Attitudes, Leadership Role, Social Values
