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| Journal of Agricultural… | 1 |
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| Leeuwis, Cees | 1 |
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Direct linkLeeuwis, Cees – Journal of Agricultural Education and Extension, 2004
Building on the tradition of agricultural extension, this article discusses several changes in thinking regarding the relations between communication and innovation. Starting from the idea that network building, social learning and conflict management are key processes to be supported by communication professionals, the article makes critical…
Descriptors: Innovation, Communication (Thought Transfer), Scientists, Rural Extension
