This bilingual book considers recent developments in French attitudes towards language purism, borrowing, and the incursion of English. The book begins with an essay by French sociolinguist Henriette Walter, and most of the following essays are direct responses to her ideas. All chapters are provided in French and English. Chapter titles include…

This paper describes an ambitious educational program uniting the efforts of Swiss, German, and French business associations, corporations, government agencies, and regional school boards in the Upper Rhine Valley, where economy and culture transcend national borders. The objectives of the program are to promote bilingualism, to teach the young…

Field research conducted at a Japanese computer-assembly plant in Germany is reported, and aspects of translingual and intercultural communication between two American competitors, the Japanese and the Germans, are examined. Translingual communication is defined as any language-based communication and information transfer between native speakers…