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Reid, Leonard N.; Vanden Bergh, Bruce G. – 1979
A five-point, seven-item semantic differential scale was used to collect data from 130 high school students about their perceptions of foreign-made products and the relation of national stereotypes to product stereotypes. To assure consistency, the same product classes (all products, automobiles, cameras, and mechanical toys) and foreign countries…
Descriptors: Advertising, Consumer Economics, Foreign Countries, High School Students
Organisation for Economic Cooperation and Development, Paris (France). – 1982
This report focuses on the consumer information potential of computerized telecommunication systems, their possible advantages and drawbacks for the consumer, and the new policy issues created by the new medium, i.e., the possible economic, social, and legal implications for consumers. Topics addressed include the main features of the new…
Descriptors: Computer Oriented Programs, Computers, Consumer Economics, Economic Factors
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