The article addresses the issues surrounding the importance and impact of 'hinterlands' in the construction of European higher education systems and in the formation of sectoral policy. It draws on studies of Germany, Hungary, Ireland, Norway, Portugal and the United Kingdom to illustrate different policy approaches and shows how in some countries 'hinterland' issues have been the major factor in the reconstruction of national higher education systems. It draws a distinction between the past, where policies were essentially based on the growth of student numbers, and the present, where the drivers are much more related to regional social and economic factors and, in some countries, to public good policies on equalising opportunities between deprived and affluent areas. It suggests that 'hinterland' issues are now central to how higher education systems are constructed. As a result, systems will become more complex to manage but that regional and institutional 'bottom up' determination may offer better prospects for innovation and flexibility in the face of societal change.